Our Story

My name is Dawn and my induction into the world of organic self-care products began back in 2014
when I started to experience excruciating aches and pain all over my body. I had been prescribed pain
killers and muscle relaxers, along with a brigade of other various medications to try to alleviate my pain.
But, despite all of this, nothing seemed to work. It was then that I decided to take matters into my own hands.

I discovered that a lot of my research about what was to blame kept coming to a similar conclusion:
a magnesium deficiency. So, I began the long process of learning how to create a natural remedy for myself. However, there were two main objectives that I refused to compromise on; I wanted these products to be
made from 100% organic ingredients and I only wanted to take the magnesium topically.

As an owner of a very successful catering business located in Northern Indiana, I put my kitchen
skills to the test. I was constantly working with different things having to do with magnesium to find
what worked best for me. My trials varied from magnesium sprays to magnesium supplements which burned and were too temperamental. Moreover, if used in the wrong amounts, these products had the potential to cause more harm than good. So, I went back to the drawing board and conducted more research. At this point, I found that whipped magnesium body butter had the best success rate, and after countless free samples and reviews from friends who had tried it, I found the recipe that worked the best for everyone.

In 2015, I started to lay the groundwork to launch my very own Etsy store, and by early 2016 I went live and quickly began to have much success. Fast forward to mid-2019, my store was growing at such a rate that I could no longer continue on my own. My friend Jill had always been an adamant supporter of my self-care journey and had been using my products to help alleviate her elderly father’s many health issues and the pains that went along with it. As she had been in the sales field for over 25 years, it was clear that she was the perfect addition of co-owner to my small-business.

We both decided at the end of 2019 that we would relaunch our own line with our own webpage to market our self-care products. As of July 2022, we have now officially launched our own E-Commerce site and are excited to try and help as many people as we can with their own journeys to better health. We don’t claim our products to be the end-all solution and cure, but we hope they can at least be a natural and healthier treatment to alleviate persisting aches and pains.

As a small, local woman-owned business, we are very adamant that we continue to make our
products handcrafted in small batches to stay true to the organic and natural ingredients themselves.
As I had entered the world of organic self-care products all these years ago, I hope to help others on
their own health journeys. Our aim is to help others learn how to go back to the basics regarding their
health and provide them with all-natural self-care products that are not only better for their health,
but better for themselves. As we always say: be good to yourself,

The Pura Vida Chicas,

Dawn and Jill